Push notifications are already known from native applications loaded from app stores, installed and specified whether you want to receive so-called "pop-up notifications" or not!
Not an entirely new invention, this option is being used more and more on modern websites /web apps and you can use it to keep your customers up-to-date with information such as news, promotions, product updates, voucher codes, etc. and thus generate leads and can lead up to increasing sales!
This type of notification is therefore particularly suitable for professional marketing.
A major advantage of push notifications is that email address and other contact information from the customers are not shared with the sender.
In addition to the possibility of attaching an image, logo and badge icon, the structure of such push messages should contain a title and often only a single sentence that is intended to attract attention.
If the recipient has saved the website as a web app, a badge will be displayed on the app.
Since the broad browser support for this functionality has been somewhat restrained in recent years, Apple published to implement the web push standard in a later update in iOS 16.